{"id":4689,"date":"2020-11-19T14:18:06","date_gmt":"2020-11-19T13:18:06","guid":{"rendered":"https:\/\/www.intersport.hr\/blog\/?p=4689"},"modified":"2021-07-01T12:51:11","modified_gmt":"2021-07-01T10:51:11","slug":"helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca","status":"publish","type":"post","link":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/","title":{"rendered":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pdwowx-3a5f256d3d61a6fbaf1f05b67f6c309b\">\n.flex_column.av-pdwowx-3a5f256d3d61a6fbaf1f05b67f6c309b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pdwowx-3a5f256d3d61a6fbaf1f05b67f6c309b av_one_full  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khoqslqb-1eb68ba1b24723b1064ed08efd612ff3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khoqslqb-1eb68ba1b24723b1064ed08efd612ff3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapetana osnovan<a href=\"https:\/\/www.hellyhansen.com\/about-us\/heritage\/\"> brend Helly Hansen<\/a>. Njegov otac, Helly Juell Hansen, svoj je ribi\u010dki prsluk tada natrljao uljem i napravio svoj prvi nepromo\u010divi odjevni predmet. \u017delio je jednostavno i funkcionalno radno odijelo za za\u0161titu od manje ugodnih utjecaja okoli\u0161a. Te sebi i svojoj posadi omogu\u0107iti neometano djelovanje na brodu.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khoqslqb-1eb68ba1b24723b1064ed08efd612ff3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brend Helly Hansen danas diljem svijeta omogu\u0107uje kupnju profesionalne opreme za aktivnosti na vodi i snijegu. Ponuda proizvoda je raznovrsna \u2013 za ljubitelje najvi\u0161ih vrhova svijeta, surfere, penja\u010de, jedrili\u010dare. Brend predstavlja svoju odje\u0107u na svjetskim regatama u jedrenju, na Olimpijskim igrama. U odje\u0107i svjetski priznatog brenda osvojeni su najvi\u0161i vrhovi svijeta, i prije\u0111ena gotovo sva arkti\u010dka podru\u010dja.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nbn2wx-367173aec5012b732489edd8b30266f7\">\n.flex_column.av-nbn2wx-367173aec5012b732489edd8b30266f7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nbn2wx-367173aec5012b732489edd8b30266f7 av_three_fifth  avia-builder-el-4  el_after_av_one_full  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khorbrrs-f90f382e1ced70e05f4c3da74270f441 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Briga o okoli\u0161u<\/strong><\/h3>\n<p>Brend kroz cijelo vrijeme postojanja u prvi plan stavlja brigu o okoli\u0161u. Strastveno promi\u0161lja brojna ekolo\u0161ka pitanja i ostaje proaktivni sudionik u pobolj\u0161anju op\u0107ih standarda industrije aktivnosti na otvorenom.<\/p>\n<p>Ljubav prema vodi jest ono \u0161to je osniva\u010da navelo na odabir vode kao temeljne vrijednosti za provedbu strategija odr\u017eivosti. Bio je svjestan \u010dinjenice da izrada odje\u0107e tro\u0161i mnogo vode, \u0161to posljedi\u010dno dovodi do znatnog one\u010di\u0161\u0107enja planeta. Klju\u010dni je cilj brenda da voda ostane \u010dista, ba\u0161 poput norve\u0161kih fjordova na kojima je brend <a href=\"https:\/\/www.intersport.hr\/brendovi\/helly-hansen\">Helly Hansen<\/a> ugledao svjetlo dana.<\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mtc7s1-d6ef801c7a0e464aee5f0e14a23cd2a4\">\n.flex_column.av-mtc7s1-d6ef801c7a0e464aee5f0e14a23cd2a4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mtc7s1-d6ef801c7a0e464aee5f0e14a23cd2a4 av_two_fifth  avia-builder-el-6  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khorc2me-25e827c722bd6c91ababc56c0e257d18\">\n.avia-image-container.av-khorc2me-25e827c722bd6c91ababc56c0e257d18 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khorc2me-25e827c722bd6c91ababc56c0e257d18 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khorc2me-25e827c722bd6c91ababc56c0e257d18 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4706 avia-img-lazy-loading-not-4706 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_odgovornost-prema-okolisu-5.jpg\" alt='' title='HELLY HANSEN_odgovornost prema okoli\u0161u (5)'  height=\"350\" width=\"110\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kg789t-92ac26e39ac1eea88efcb455aa2e3679\">\n.flex_column.av-kg789t-92ac26e39ac1eea88efcb455aa2e3679{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kg789t-92ac26e39ac1eea88efcb455aa2e3679 av_one_full  avia-builder-el-8  el_after_av_two_fifth  el_before_av_one_full  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ih8koh-1a580dfbdd572495222addb1d41b973f\">\n.flex_column.av-ih8koh-1a580dfbdd572495222addb1d41b973f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ih8koh-1a580dfbdd572495222addb1d41b973f av_one_full  avia-builder-el-9  el_after_av_one_full  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khor9r1n-e7ed369ca474fb9619a9a2ba05789ca4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>\u010clan Norve\u0161ke organizacije za pravedno trgovanje<\/strong><\/h3>\n<p>Brend je 2003. godine postao \u010dlan Norwegian Trade Organization \u2013 Norve\u0161ke organizacije za pravedno trgovanje. Sudjeluje u projektima unaprje\u0111enja ljudskih prava, a zaposlenicima osigurava po\u0161tenu pla\u0107u za njihov rad.<\/p>\n<p>Njegov Kodeks pona\u0161anja, temeljen na osnovama Konvencije OUN-a i dokumentima Me\u0111unarodne organizacije rada, tako\u0111er moraju slijediti i provoditi svi njegovi dobavlja\u010di. Helly Hansen provjerava njihov rad na godi\u0161njoj razini jer \u017eeli posti\u0107i dugoro\u010dni ekonomski i socijalni napredak.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hi700h-82ea3e4397ae6be74ff7ff001a63980f\">\n.flex_column.av-hi700h-82ea3e4397ae6be74ff7ff001a63980f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hi700h-82ea3e4397ae6be74ff7ff001a63980f av_two_third  avia-builder-el-11  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khorgm7j-0e9527c63ae3e901286ba8a6ce606aa0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Tkanine s oznakom Bluesign<\/strong><\/h3>\n<p>Brend ve\u0107 vi\u0161e od desetlje\u0107a na prvo mjesto stavlja materijale Bluesign. Gotovo 90% Helly Hansen tkanina ozna\u010deno je oznakom Bluesign. Rije\u010d je zapravo o sustavu upravljanja protocima kontrole dozvoljene kemijske obrade materijala, smanjenja potro\u0161nje vode, energije, te emisija u proizvodnji.<\/p>\n<p>Helly Hansen je po pitanju potro\u0161nje vode proaktivan jo\u0161 od 70-ih godina pro\u0161loga stolje\u0107a, kada je na liniji sportskog rublja LIFA koristio tehnologije bojenja bez vode. Takve je tehnologije kasnije po\u010deo opse\u017eno primjenjivati i na drugim materijalima. Time je omogu\u0107ena jo\u0161 ve\u0107a u\u0161teda vode nego \u0161to je dotad bio slu\u010daj.<\/p>\n<p>Dok je za uzgoj pamuka i klasi\u010dan na\u010din izrade jedne majice kratkih rukava potrebno \u010dak 2710 litara vode, brend Helly Hansen svojim na\u010dinom bojenja \u0161tedi 120 litara vode. Time je u proizvodnji odje\u0107e za sezonu jesen\/zima 2020. u\u0161te\u0111eno \u010dak 8,4 milijuna litara vode.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1liknl-b94e6325f302613720f41121889e6d01\">\n.flex_column.av-1liknl-b94e6325f302613720f41121889e6d01{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1liknl-b94e6325f302613720f41121889e6d01 av_one_third  avia-builder-el-13  el_after_av_two_third  el_before_av_two_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khorl0t9-3a0f8df63d1ef389e2e3a21cbb356399\">\n.avia-image-container.av-khorl0t9-3a0f8df63d1ef389e2e3a21cbb356399 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khorl0t9-3a0f8df63d1ef389e2e3a21cbb356399 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khorl0t9-3a0f8df63d1ef389e2e3a21cbb356399 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4698 avia-img-lazy-loading-not-4698 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_kolekcije_Intersport.jpg\" alt='' title='HELLY HANSEN_kolekcije_Intersport'  height=\"1000\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_kolekcije_Intersport.jpg 700w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_kolekcije_Intersport-280x400.jpg 280w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_kolekcije_Intersport-494x705.jpg 494w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dtdmdt-e97f19760ecd51d7bea01fcf65364101\">\n.flex_column.av-dtdmdt-e97f19760ecd51d7bea01fcf65364101{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dtdmdt-e97f19760ecd51d7bea01fcf65364101 av_two_fifth  avia-builder-el-15  el_after_av_one_third  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khosvitq-95dded33a88015297cf92bcae5d3966f\">\n.avia-image-container.av-khosvitq-95dded33a88015297cf92bcae5d3966f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khosvitq-95dded33a88015297cf92bcae5d3966f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khosvitq-95dded33a88015297cf92bcae5d3966f av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4717 avia-img-lazy-loading-not-4717 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HH_odrzivost.jpg\" alt='' title='HH_odr\u017eivost'  height=\"400\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HH_odrzivost.jpg 800w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HH_odrzivost-400x200.jpg 400w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HH_odrzivost-768x384.jpg 768w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HH_odrzivost-705x353.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cwt7ld-a59c889374c7d036e9d10b5bf8044830\">\n.flex_column.av-cwt7ld-a59c889374c7d036e9d10b5bf8044830{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cwt7ld-a59c889374c7d036e9d10b5bf8044830 av_three_fifth  avia-builder-el-17  el_after_av_two_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khoslc96-5d9f3aea5462bf5fe856eca3633c0b36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Sljedivost, transparentnost i kvaliteta<\/strong><\/h3>\n<p>Helly Hansen usko sura\u0111uje sa svojim dobavlja\u010dima. Cijelo vrijeme pomno prati materijale za proizvodnju svoje odje\u0107e. Svaki put zasebno specificira fokusne materijale i kemikalije koje se koriste u proizvodnji. U nabavnom lancu uvijek nastoji posti\u0107i 100%-tnu transparentnost.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bc8lox-c9b3c554329ba209b2a5efec8705366d\">\n.flex_column.av-bc8lox-c9b3c554329ba209b2a5efec8705366d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bc8lox-c9b3c554329ba209b2a5efec8705366d av_one_full  avia-builder-el-19  el_after_av_three_fifth  el_before_av_one_full  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khov02f9-9c8d9b8ea61dc5614d42af159cd6e450 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brend je usredoto\u010den na proizvodnju manje koli\u010dine artikala. Zauzvrat radije ula\u017ee u izradu kvalitetnijih proizvoda s dugim vijekom trajanja. To posti\u017ee iznimno strogom kontrolom kvalitete u laboratorijima, u proizvodnji, a u kona\u010dnici i testiranjem na terenu koje obavljaju ambasadori brenda.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9qqzip-371076c1883feb2ebd28f4a193b85213\">\n.flex_column.av-9qqzip-371076c1883feb2ebd28f4a193b85213{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9qqzip-371076c1883feb2ebd28f4a193b85213 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khosy56n-a3e1fbdeb1d2bd1c5d3f858a1b72d51e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Dugoro\u010dni uspjeh posljedica je po\u0161tivanja, za\u0161tite i odgovaraju\u0107e promocije<\/strong><\/h3>\n<p>Helly Hansen vjeruje isklju\u010divo u dugoro\u010dni uspjeh kao posljedicu po\u0161tivanja, za\u0161tite i promocije eti\u010dkih \u00a0vrijednosti, ljudskih prava, radni\u010dkih prava i za\u0161tite okoli\u0161a. Neprestano nastoji unaprijediti svakodnevne prakse. Zajedno sa svojim dobavlja\u010dima \u017eeli posti\u0107i najvi\u0161i standard dru\u0161tvene i ekolo\u0161ke vrijednosti. Zala\u017ee se za ljude i planet. To je iznimno velik i pozitivan doprinos \u017eivotu i okoli\u0161u o kojem ovisimo ba\u0161 svi.<\/p>\n<p><strong>U Intersportu nastojimo u ponudu uklju\u010diti sve vi\u0161e <a href=\"https:\/\/www.intersport.hr\/brendovi\/helly-hansen\">proizvoda<\/a> koji su napravljeni sa svije\u0161\u0107u o okoli\u0161u, te sljedivi i stvoreni s mi\u0161lju na svijetlu budu\u0107nost.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-87i6ap-250f8f275110d533a391950b6ec4a186\">\n.flex_column.av-87i6ap-250f8f275110d533a391950b6ec4a186{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-87i6ap-250f8f275110d533a391950b6ec4a186 av_one_fourth  avia-builder-el-23  el_after_av_one_full  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khote10a-4e9ef311e05051915fb24cf5cc3d47cd\">\n.avia-image-container.av-khote10a-4e9ef311e05051915fb24cf5cc3d47cd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khote10a-4e9ef311e05051915fb24cf5cc3d47cd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khote10a-4e9ef311e05051915fb24cf5cc3d47cd av-styling- avia-align-center  avia-builder-el-24  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4715 avia-img-lazy-loading-not-4715 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0.jpg\" alt='' title='HELLY HANSEN_Jakna Swift 4.0'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0.jpg 500w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0-400x400.jpg 400w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0-80x80.jpg 80w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0-36x36.jpg 36w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Swift-4.0-180x180.jpg 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khoth60k-4b41f1da7d781fcbc183ffc38c445052-wrap avia-button-center  avia-builder-el-25  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.hr\/helly-hansen-swift-4-0-jacket-muska-skijaska-jakna-452024 '  class='avia-button av-khoth60k-4b41f1da7d781fcbc183ffc38c445052 av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-silver'  ><span class='avia_iconbox_title' >Pogledaj artikl<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6lz9tt-cf4918eefd0aaa3737025615b010115a\">\n.flex_column.av-6lz9tt-cf4918eefd0aaa3737025615b010115a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6lz9tt-cf4918eefd0aaa3737025615b010115a av_one_fourth  avia-builder-el-26  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khote8ih-d561e4c5336628c639c6e37af21f331f\">\n.avia-image-container.av-khote8ih-d561e4c5336628c639c6e37af21f331f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khote8ih-d561e4c5336628c639c6e37af21f331f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khote8ih-d561e4c5336628c639c6e37af21f331f av-styling- avia-align-center  avia-builder-el-27  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4712 avia-img-lazy-loading-not-4712 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant.jpg\" alt='' title='HELLY HANSEN_Hla\u010de Force pant'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant.jpg 500w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant-400x400.jpg 400w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant-80x80.jpg 80w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant-36x36.jpg 36w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Force-pant-180x180.jpg 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khotic0o-89148472e79e047bbe36c09beff574b7-wrap avia-button-center  avia-builder-el-28  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.hr\/helly-hansen-force-pant-muske-skijaske-hlace-452014 '  class='avia-button av-khotic0o-89148472e79e047bbe36c09beff574b7 av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-silver'  ><span class='avia_iconbox_title' >Pogledaj artikl<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wop3l-9aa5deb99c40cb6ed35440dd4b07a7c6\">\n.flex_column.av-4wop3l-9aa5deb99c40cb6ed35440dd4b07a7c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4wop3l-9aa5deb99c40cb6ed35440dd4b07a7c6 av_one_fourth  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khotegia-18263d557aee4d0f5bfa4c92c82af5c7\">\n.avia-image-container.av-khotegia-18263d557aee4d0f5bfa4c92c82af5c7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khotegia-18263d557aee4d0f5bfa4c92c82af5c7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khotegia-18263d557aee4d0f5bfa4c92c82af5c7 av-styling- avia-align-center  avia-builder-el-30  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4714 avia-img-lazy-loading-not-4714 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar.jpg\" alt='' title='HELLY HANSEN_Jakna Powderstar'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar.jpg 500w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar-400x400.jpg 400w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar-80x80.jpg 80w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar-36x36.jpg 36w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Jakna-Powderstar-180x180.jpg 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khotk0oh-57f9cb93929a87b4bfe4fbd6c7d03f3c-wrap avia-button-center  avia-builder-el-31  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.hr\/helly-hansen-w-powderstar-jacket-zenska-skijaska-jakna-452049'  class='avia-button av-khotk0oh-57f9cb93929a87b4bfe4fbd6c7d03f3c av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-silver'  ><span class='avia_iconbox_title' >Pogledaj artikl<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20wexd-4349b4ac43a84c6dec9da10c5f06e919\">\n.flex_column.av-20wexd-4349b4ac43a84c6dec9da10c5f06e919{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-20wexd-4349b4ac43a84c6dec9da10c5f06e919 av_one_fourth  avia-builder-el-32  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khotfelp-51bc755a0126958676eaf1f06131941a\">\n.avia-image-container.av-khotfelp-51bc755a0126958676eaf1f06131941a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khotfelp-51bc755a0126958676eaf1f06131941a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khotfelp-51bc755a0126958676eaf1f06131941a av-styling- avia-align-center  avia-builder-el-33  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4713 avia-img-lazy-loading-not-4713 avia_image ' src=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant.jpg\" alt='' title='HELLY HANSEN_Hla\u010de Sensation pant'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant.jpg 500w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant-400x400.jpg 400w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant-80x80.jpg 80w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant-36x36.jpg 36w, https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/HELLY-HANSEN_Hlace-Sensation-pant-180x180.jpg 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khotlcqo-01b0fd040f8ab9ee11f8b0965531233e-wrap avia-button-center  avia-builder-el-34  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.hr\/helly-hansen-w-sensation-pant-zenske-skijaske-hlace-452017'  class='avia-button av-khotlcqo-01b0fd040f8ab9ee11f8b0965531233e av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-silver'  ><span class='avia_iconbox_title' >Pogledaj artikl<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[{"term_id":141,"name":"Trendovi","slug":"trendovi","term_group":0,"term_taxonomy_id":141,"taxonomy":"category","description":"","parent":0,"count":71,"filter":"raw","term_order":"9","url":"https:\/\/www.intersport.hr\/blog\/category\/trendovi\/"}],"tags":[488,489,490,491],"class_list":["post-4689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendovi","tag-helly-hansen","tag-odrzivost","tag-zastita-prirode","tag-kvaliteta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR<\/title>\n<meta name=\"description\" content=\"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR\" \/>\n<meta property=\"og:description\" content=\"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\" \/>\n<meta property=\"og:site_name\" content=\"Intersport Blog HR\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T13:18:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T10:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\"},\"author\":{\"name\":\"Barbara\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f\"},\"headline\":\"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A\",\"datePublished\":\"2020-11-19T13:18:06+00:00\",\"dateModified\":\"2021-07-01T10:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\"},\"wordCount\":2930,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg\",\"keywords\":[\"Helly Hansen\",\"odr\u017eivost\",\"za\u0161tita prirode\",\"kvaliteta\"],\"articleSection\":[\"Trendovi\"],\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\",\"url\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\",\"name\":\"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR\",\"isPartOf\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg\",\"datePublished\":\"2020-11-19T13:18:06+00:00\",\"dateModified\":\"2021-07-01T10:51:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f\"},\"description\":\"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta\",\"breadcrumb\":{\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage\",\"url\":\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg\",\"contentUrl\":\"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg\",\"width\":1440,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.intersport.hr\/blog\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/#website\",\"url\":\"https:\/\/www.intersport.hr\/blog\/\",\"name\":\"Intersport Blog HR\",\"description\":\"Sport &amp; fitness news, articles and advice for athletes of all abilities.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.intersport.hr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f\",\"name\":\"Barbara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2afb68f445ad3ce66c04940516f6ce8a25ecb66ef021c80722da94d9c68547e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2afb68f445ad3ce66c04940516f6ce8a25ecb66ef021c80722da94d9c68547e?s=96&d=mm&r=g\",\"caption\":\"Barbara\"},\"url\":\"https:\/\/www.intersport.hr\/blog\/author\/barbarajanzekovic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR","description":"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/","og_locale":"hr_HR","og_type":"article","og_title":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR","og_description":"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta","og_url":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/","og_site_name":"Intersport Blog HR","article_published_time":"2020-11-19T13:18:06+00:00","article_modified_time":"2021-07-01T10:51:11+00:00","og_image":[{"width":1440,"height":700,"url":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg","type":"image\/jpeg"}],"author":"Barbara","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Barbara","Procijenjeno vrijeme \u010ditanja":"19 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#article","isPartOf":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/"},"author":{"name":"Barbara","@id":"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f"},"headline":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A","datePublished":"2020-11-19T13:18:06+00:00","dateModified":"2021-07-01T10:51:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/"},"wordCount":2930,"commentCount":0,"image":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg","keywords":["Helly Hansen","odr\u017eivost","za\u0161tita prirode","kvaliteta"],"articleSection":["Trendovi"],"inLanguage":"hr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/","url":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/","name":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A - Intersport Blog HR","isPartOf":{"@id":"https:\/\/www.intersport.hr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage"},"image":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg","datePublished":"2020-11-19T13:18:06+00:00","dateModified":"2021-07-01T10:51:11+00:00","author":{"@id":"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f"},"description":"Helly Hansen, brend koji trajno i odgovorno stvara ve\u0107 vi\u0161e od stolje\u0107a. Godine 1877., na norve\u0161kim je fjordovima pod okriljem jednog kapeta","breadcrumb":{"@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#primaryimage","url":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg","contentUrl":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20.jpg","width":1440,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.intersport.hr\/blog\/2020\/11\/helly-hansen-brend-koji-trajno-i-odgovorno-stvara-vec-vise-od-stoljeca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.intersport.hr\/blog\/homepage\/"},{"@type":"ListItem","position":2,"name":"HELLY HANSEN, BREND KOJI TRAJNO I ODGOVORNO STVARA VE\u0106 VI\u0160E OD STOLJE\u0106A"}]},{"@type":"WebSite","@id":"https:\/\/www.intersport.hr\/blog\/#website","url":"https:\/\/www.intersport.hr\/blog\/","name":"Intersport Blog HR","description":"Sport &amp; fitness news, articles and advice for athletes of all abilities.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intersport.hr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Person","@id":"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/1f1cfd1d1a90b7e7afdc6b683d880e3f","name":"Barbara","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.intersport.hr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2afb68f445ad3ce66c04940516f6ce8a25ecb66ef021c80722da94d9c68547e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2afb68f445ad3ce66c04940516f6ce8a25ecb66ef021c80722da94d9c68547e?s=96&d=mm&r=g","caption":"Barbara"},"url":"https:\/\/www.intersport.hr\/blog\/author\/barbarajanzekovic\/"}]}},"comments":0,"read_time_minutes":7,"thumbnail":"https:\/\/www.intersport.hr\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/GLAVNI-BANNER-20-1440x430.jpg","_links":{"self":[{"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/posts\/4689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/comments?post=4689"}],"version-history":[{"count":16,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/posts\/4689\/revisions"}],"predecessor-version":[{"id":5947,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/posts\/4689\/revisions\/5947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/media?parent=4689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/categories?post=4689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intersport.hr\/blog\/wp-json\/wp\/v2\/tags?post=4689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}